EMT Practice Test

1. Question Content...

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Question1: LenoxSoft's marketing team shares a list of company names of all external visitors on their website with the regional sales managers. The regional managers use this list for cold calling and for insight on whether any recent opportunities are active on their site.
Which sequence of steps should the Pardot Administrator take to automate this process?
Choose one answer

Question2: How can an action be applied to a prospect who views a specific page of a website?

Question3: A Pardot administrator wants to gather a prospect's company name and Job title, but only once they have captured prospect's first name, last name and email address in a previous form submission.
Which feature should they use?

Question4: A project is on day 3 of a step with a designated wait time of 5 days. The engagement studio program is then paused for 1 day and restarted.
If the wait time for the step remain at 5 days, what day of the designated 5 days of wait time would the prospect be on when the program is restarted?

Question5: Form or Form Handler? I want to integrate with a third-party system.

Question6: Which two capabilities are true for completion actions? Choose 2 answers

Question7: A Prospect is a Visitor who has submitted an email address through a form or landing page on your site.

Question8: LenoxSoft wants to create a Pardot landing page that matches the exact look and feel of their website. Which method would produce the closest results?

Question9: Which two list types could be used as a recipient list on a list email send? Choose 2 answers

Question10: A Pardot administrator wants to use progressive profiling to collect information on a prospect over time.
What It the recommended Pardot asset to use?

Question11: LenoxSoft wants to provide a list of their products on their "Contact Us" form and ask prospects to select only one product they are most interested in.
Which field type should they leverage?

Question12: A new automation rule is created.
What action is required for prospects to begin matching that automation rule?

Question13: A user creates and resumes a new automation rule.
Which two statements are true about that rule?
Choose 2 answers

Question14: LenoxSoft has had a Product Interest form live on their website for the past 3 months. They would like to make sure that, moving forward, every time the form is submitted, a custom field is updated. They also want to update that custom field for anyone who has submitted the form before today.
What combination of automation tools should LenoxSoft use to achieve this?
Choose one answer

Question15: The "related" tab of the prospect record displays prospects that have what in common?
Choose one answer

Question16: What must be true for a Salesforce Opportunity to sync to Pardot?

Question17: Where would an administrator go to check if the Email Sending Domains are set up properly after updating the DNS?

Question18: How could a visitor convert to a prospect?

Question19: A Marketing Manager wants to send out an email to a list of prospects that are assigned to several different sales raps. Some of these prospects are syncing with Leads In Salesforce, and some are syncing with Contacts.
Each prospect should receive the email from their prospects assigned rep.
How should the Marketing Manager accomplish this?

Question20: Form or Form Handler? I need total control over my form's appearance.

Question21: What is Lead Qualification?(select two)

Question22: Your client wants to filter out their own IP address that is currently skewing their results. What do you recommend they use?

Question23: LenoxSofts marketing manager wants to keep email branding consistent. They want Pardot users to be able to select this email content when building out engagement studio programs, one-to-one emails, and autoresponders.
How could this goal be achieved?

Question24: LenoxSoft wants to understand how many different prospects registered for their most recent webinar. Which Pardot form report metric should be reviewed?

Question25: A marketing user wants to send an email template to a prospect list, but the specific email template Isn't available to choose when sanding a new list email.
How should the user resolve this Issue?

Question26: Which scenario would convert an anonymous visitor into an identified prospect?

Question27: What are the key technical items required to set up during implementation?

Question28: Which two prospect activities trigger a sync from Pardot to Salesforce? Choose 2 answers

Question29: What Information does the tooltip above each step on the engagement studio program report provide?

Question30: What do spam complaints refer to in an email report?

Question31: What is required for a record in salesforce to be synced or created as a prospect record in Pardot?

Question32: LenoxSoft needs their form to post directly to a third-party platform as well as Pardot upon submission.
Which Pardot tool should they use?

Question33: What is a difference between a dynamic list and a static list?

Question34: When is a prospect automatically removed from future email sends?

Question35: Which two actions can cause an anonymous visitor to convert into an identified prospect? (Choose two answers.)

Question36: Which two actions occur when an automation rule is deleted?
Choose 2 answers

Question37: What does the gear icon on the prospect list allow you to do?

Question38: Completion Actions are retroactive.

Question39: What information cannot be displayed as a graph (line or bar) on the dashboard?

Question40: Which two Facebook accounts can be posted to using the Pardot Facebook connector? (Choose two answers.)

Question41: If five prospects have completed a repeating engagement studio program twice, what number would display on the reporting tab tooltip for the initial program step "Create Salesforce Task"?

Question42: When are visitors converted to prospects?

Question43: A prospect is permanently deleted from Pardot. That prospect then fills out a new Pardot form and submits their information.
What happens to the prospect?

Question44: What are the benefits of warming up an IP address?

Question45: What is tracked by the custom email links generated by Pardot?

Question46: What are two benefits of the engagement studio tasting experience?
Choose 2 answers

Question47: Where on a prospect record would you look to see if a prospect had registered for a webinar?

Question48: An administrator includes a link to a file on a web page that the company does NOT own on the company website.
What is the best way to be able to track the number of visitors who access this file?

Question49: What must you do in Salesforce to map a Pardot prospect custom field to a Salesforce field?Choose 2 answers

Question50: Which is NOT a way to assign a custom role to a user?

Question51: LenoxSoft wants to use their product interest field on a demo request form. They would like to display the phrase "which product most interests you?
" for their product interest field.
Which field component should they modify?

Question52: Users can be imported into Pardot

Question53: Which asset needs to be created first m order for a user to send a prospect a one-to-one email?

Question54: Form or Form Handler? I need data de-duplication in the CRM.

Question55: What report allows you to see how successful or active a form has been on your site?

Question56: Which two considerations must be made when creating a repeating automation rule?
Choose 2 answers

Question57: How can a Prospects score be changed?

Question58: A Pardot administrator would like to enable bot protection on their forms.
Which two Pardot form actions would accomplish this?
Choose 2 answers

Question59: Which landing page report metric represents the number of individual prospects who submitted the landing page at least once?

Question60: What is needed for a page action to trigger for a prospect visiting a high value web page?

Question61: Rules, Form completion actions, and more.
What are 3 social posting connectors Pardot offers?

Question62: A marketer performs the following actions:
* Creates a list and adds three prospects
* Deletes one of the three prospects to the Recycle Bin
* Deletes the list
What would happen as a result of these actions?

Question63: Which three variable tags can be used on layout templates for landing pages?
(Choose three answers.)

Question64: What does Pardot set on visitors' browsers to track their activities?

Question65: An administrator wants to create a list that contains all prospects who complete the Contact Us form, but will later remove any prospects if they become marked as opted out. If a prospect later opts back in, they should be added back to the list.
How should the list be created?

Question66: In Salesforce, Contacts are deleted if an Opportunity hasn't been closed in 180 days. As a result, the corresponding prospects are marked as[[crm_deleted]] in Pardot. If the Request a Demo form is completed after that 180 day period, the prospect should be recreated as a Lead.
What automation tool should be used to solve this need?

Question67: By default Pardot will sync with what types of accounts in Salesforce?

Question68: Identify the paid search ad platforms for which Pardot has a native integration.

Question69: Which three triggers could be used to define a prospects path in an engagement studio program?
Choose 3 answers

Question70: What are 2 ways to define a user's role?

Question71: What can the GoToWebinar connector do?

Question72: How can you set a prospect's first touch campaign?

Question73: You want to get some insight into a prospects score at each stage in their lifecycle. What Pardot report can you use?

Question74: What is the best practice when users leave the company and have assigned prospects?

Question75: A user wants to increase a prospect's score an additional five points every time a specific form is completed.
The score increase should occur upon form submission.
What automation tool should be used to accomplish this?

Question76: New feature alerts can be found at the top of the dashboard.

Question77: A user needs to change which email template is used in a running engagement program.
What is the first step the user must take In order to make this change?

Question78: You want to export a list of prospects, but you only need the default fields. What can you use?

Question79: A Pardot administrator has pre-existing HTML that they want to use to build their landing page in Pardot.
Which asset should be applied during the creation of the Pardot landing page to accomplish that goal?

Question80: A Pardot user sends out a list email and notices that as a result of the email send, many prospects are now marked as 'Do Not Email'. What metrics in the list email report could help the Pardot user understand how these prospects may have become unmailable?

Question81: What would a hard bounce refer to on an email sending report?

Question82: Viewing your pricing page is considered a valuable buying signal. LenoxSoft would like to be able to report on and segment prospects who have visited your pricing page. What automation tool would best achieve this?

Question83: An Administrator wants to make a list of all prospects who complete the Contact Us form but only wants them to be added the first time they complete the form. If a prospect is ever removed from the list, they shouldn't be able to get added back to it.
What is a recommended way to create this type of list?

Question84: How often does Pardot sync with Salesforce?

Question85: You want your Sales team to be able to send one-to-one emails in Pardot and no list emails. How can you do this?